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The Legacy of Khadija bint Khuwaylid رضي الله عنها
Inspired by the remarkable legacy of Khadija bint Khuwaylid (رضي الله عنها), the first believer and a pioneering entrepreneur, Khadija Capital Co is driven by the principles of faith, courage, and excellence. She was not only one of Makkah’s most successful merchants but also a devoted wife, nurturing mother, and unwavering supporter of the Prophet Muhammad ﷺ. Khadija's life serves as a timeless example of how faith, purpose, and resilience can empower women to lead with integrity and leave a lasting legacy.
Our Values
At Khadija Capital Co, our values are deeply rooted in faith, purpose, and excellence.
Faith & Tawakkul (Trust in Allah) – We believe that true success comes from aligning our efforts with faith, trusting in Allah’s plan, and seeking His guidance in all we do.
Integrity & Ihsan (Excellence) – Every action we take is driven by honesty, transparency, and the pursuit of excellence, ensuring that our businesses and decisions reflect the highest ethical standards.
Purpose & Intentionality – We encourage women to design their lives and businesses with purpose, ensuring that every step they take is meaningful and aligned with their values.
Empowerment & Growth – We are committed to uplifting women by providing the knowledge, tools, and support needed to unlock their full potential and thrive both spiritually and professionally.
Service & Generosity – Inspired by the compassion of Khadija (رضي الله عنها), we believe in giving back, supporting our communities, and using our wealth and success as a means to benefit others.
Sustainability & Responsibility – We strive to build businesses that are not only profitable but also ethical, sustainable, and beneficial to society, ensuring long-term impact and barakah (blessings).
Through these values, we aim to create a legacy of empowered, faith-driven women who lead with purpose and leave a lasting impact on the world.
Knowledge & Expertise
Knowledge & Expertise
Rushaan Solomons Moerat
Rushaan Solomons Moerat
Rushaan Solomons Moerat is a Chartered Accountant with over 20 years of experience, dedicated to economically empowering women through purposeful, ethical, and values-driven success. Inspired by the legacy of Khadija (رضي الله عنها), she believes every woman can shape her life with intention—cultivating faith, supporting her family with loyalty, and upholding compassion and generosity. A graduate of Darun Na’im and Baseerah Institute, she is currently pursuing a Master’s in Islamic Finance at INCEIF to deepen her expertise in Shari’ah-compliant finance, aligning with her "north star" and guiding her mission with clarity.
As a Muslimah of Ihsan, she strives for excellence, balancing dunya and akhira while continuously working on self-development to better serve her mission. Through coaching and mentoring, she helps women unlock their economic potential and build businesses rooted in integrity and faith, creating a lasting legacy that leads to the pleasure of Allah and eternal success.
Mymoena Williams
Mymoena Williams
Mymoena Williams is a passionate Muslim woman dedicated to pleasing Allah ﷻ by embodying Islamic principles in every aspect of her life. Inspired by the exemplary example of Khadija RA and the beautiful Sunnah of the Prophet ﷺ, she is committed to living a purposeful life that combines faith, education, and service to others.
As a marketer, Mymoena leverages over a decade of experience in retail and academia to teach, empower, and inspire students and businesses to grow ethically and meaningfully, aligning with Islamic values. A graduate of Darun Na'im Institute and a PhD candidate specialising in Marketing, her expertise spans marketing strategy, consumer behaviour, and sustainability. She is particularly passionate about impactful research, focusing on culturally aligned marketing strategies and emerging markets.
Beyond her professional pursuits, Mymoena is a dedicated children’s book author aiming to nurture the hearts of the next generation. Her books instill a love for Allah and His Messenger ﷺ, guiding children toward faith, character, and excellence.
Shamidah Croeser
Shamidah Croeser
Shamidah van Reenen-Croeser has found her purpose in designing Islamic products and resources that inspire. As a Product Design Specialist with extensive retail experience and being a Qamar Institute Graduate, she is able to support businesses wanting to expand through the design and sale of their own unique products.
With a deep commitment to supporting Muslim entrepreneurs, retailers, non-profits, and educational institutions, she combines her expertise in Surface Design, Retail Management, Product Development, and Quran Studies to conceptualise meaningful resources and business solutions.
Her work reflects a deep commitment to blending aesthetics with functionality, designing beautifully crafted and functional products that inspire and serve a purpose.
As a proud wife and mother, she is especially dedicated to change the business landscape for muslim women. Her goal is to support female-owned enterprises to create an ecosystem where women can earn, and still flourish in all areas of life.
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